Purina
When the quality of Purina's pet food was called into question by a competitor, Purina took action to defend its name and reputation, building a standalone site and utilizing social media to rebut the claims and uphold its integrity.
Communications, Copywriting, Experiences
Whether emails or websites, banner ads or press releases, copywriter and communications strategist Alex Mizrahi has the creative skills and experience to help you grow your base and get your message out.
When the quality of Purina's pet food was called into question by a competitor, Purina took action to defend its name and reputation, building a standalone site and utilizing social media to rebut the claims and uphold its integrity.
Our promise: Honesty in every bag. Integrity in every bowl. Trust in every bite. See more at http://t.co/ezXWKAZPMM. pic.twitter.com/x5nlDQxyg6
— Purina (@Purina) May 7, 2014
For 85 years, we have been committed to honesty. Learn more at http://t.co/Rb7sG7qkgK. pic.twitter.com/f8c6UFbwL2
— Purina (@Purina) May 9, 2014
Happy & healthy pets need nourishment; that starts with honesty about the food they eat. http://t.co/ezXWKAZPMM pic.twitter.com/8kY2BxGtfW
— Purina (@Purina) May 13, 2014
Honesty: what you can expect from a company with 85 years of experience. http://t.co/ezXWKAZPMM pic.twitter.com/tAEbUzSePz
— Purina (@Purina) June 19, 2014