Alex Mizrahi

Communications, Copywriting, Strategy, Events

Whether emails or websites, banner ads or press releases, copywriter and communications strategist Alex Mizrahi has the creative skills and experience to help you grow your base and get your message out.


The S’more Explorer S’mores Lab

The classic s’more is beloved thanks to the nostalgia it conjurs up: gathering around a campfire, sharing the experience with new friends and old, telling stories and laughing late into the night. We love s’mores because of these feelings, these moments, these memories. But do we actually like the classic s’more as a snack? I’m not so sure. Couldn’t there be room for improvement? Absolutely.

And the S’more Explorer S’mores Lab was born. A combination of food science and participatory art, the S’mores Lab provides willing subjects with a wide range of ingredient for assembling never-before-s’mored creations, then conducts fashion-style photoshoots with them. See their creations below and at @smore_explorer.

 
 

The Pickle Ball

As part of Shadow Traffic’s Lost Horizon Night Market in May 2023, I co-produced The Pickle Ball, a pickle-themed gala held in a 26-foot box truck.


@HuffPoSpoilers

In 2012, frustrated with the clickbait clogging my Twitter feed—most glaringly from @HuffingtonPost—I created @HuffPoSpoilers. In April 2013 the account caught on, and in the years since has lead to press coverage, imitators, and I would like to think, a wider push back against the scourge of clickbait. The feed has evolved to included occasional broader media criticism as well.

By @HuffPoSpoilers

Panelist, SXSW Interactive 2017: Gone Fishing: How to Not Let Clickbait Reel You In

L.A. Weekly (Sept. 12, 2013): An Open Letter from @HuffPoSpoilers: We're Not Gonna Click it Any More [ed note: we've kept clicking anyway]

Medium (June 13, 2013): A Glossary of Words and Phrases the Huffington Post Needs to Ban from its Twitter Feed

About @HuffPoSpoilers & Clickbait

New York Times (April 28, 2013)Turning the Tables on the News Media Tease
[ed note: online and in print; and yes, I have a laminated copy at home (a gift from a friend, I swear)]

Daily Beast (July 14, 2014): Saving Us From Ourselves: The Anti-Clickbait Movement

Politico (née Capital) New York (June 30, 2014): Alex Mizrahi, HuffPo spoiler

HyperVocal (June 2, 2014): Clickbait-Ruining Kings: Q&A With @SavedYouAClick and @HuffPoSpoilers

Think Progress (June 2, 2014): The Way One Man Is Waging War On Clickbait Will Blow Your Mind

Digiday (May 30, 2014): Spoiler Twitter accounts. RT @Digiday The rise in clickbait has created a crazy phenomenon you won't believe.

Politico (July 19, 2013): 50 Politicos to Watch: Alex Mizrahi

Slate (May 10, 2013): Follow Friday: The Clickbait Destroyer

Aol Video (June 13, 2013): At the 7-minute mark, Andy Cohen tells Jerry Seinfeld about HuffPoSpoilers

DailyDot (June 3, 2013): @HuffPoSpoilers delivers all the news and none of the clickbait

Adweek (May 7, 2013): @HuffPoSpoilers Gives In To Huffington Post Click-Bait So You Don’t Have To

ABCNews.com (April 30, 2013): NY Man's Tweets Spoil News Stories

Daily Caller (April 30, 2013): Meet the HuffPost employees who don’t fall for their own clickbait

Muck Rack (April 29, 2013): @HuffPoSpoilers: A flavor of the week that highlights an awkward truth

HuffingtonPost (April 25, 2013): HuffPoSpoilers Makes Fun Of Huffington Post Twitter Account

AdHawk Blog (Sept. 3, 2015): MisMarketing: 5 Twitter Profiles that Help You Avoid Marketing Snafus

The Wireless (Nov. 11, 2013): Buzz and Substance: You’ll never guess which major news site has been beaten to the punchline

usvsth3m (August 8, 2013): @HuffPoSpoilers is great. They take the linkbait tweets and rewrite them with the missing details

Medium (April 25, 2013): Readers are exhausted by pageview hustlers RT @HuffPoSpoilers Why are we so awesome?


Community and Service

Poll Worker: NYC Board of Elections
I helped run voting sites for the 2020 and 2024 general elections and the 2021 mayoral primary election.

Volunteer and member: Jew For Racial and Economic Justice
For 30+ years, JFREJ has pursued racial and economic justice in New York City by advancing systemic changes that result in concrete improvements in people’s everyday lives.

Member: The Charles and Lynn Schusterman Family Foundation REALITY community (participant, REALITY Impact 2016)
A global community of changemakers with a passion to take what they have learned in Israel and make a lasting difference in their communities and the world.

Volunteer: Burners Without Borders
A grassroots, socially innovative, community leadership program whose goal is to unlock the creativity of local communities to solve problems.

Volunteer, member and participant: Kostume Kult

Volunteer: FIGMENT NYC
A free participatory arts event that celebrates creativity by challenging artists and participants to find new ways to create, share, and dream.


Other Fun Stuff

GIPHY: Check out my profile to see some GIFs I’ve made, including →

Medium (Jan. 24, 2017): Marching was Just the Beginning

Tumblr (April 15, 2016): Golden State’s Notorious Nine

Sports Illustrated's The Cauldron (April 6, 2016): The Greatest Moot Points In Sports History

Tumblr (March 17, 2016): When March Madnesses Converge
Hillary Clinton (2) vs. Bernie Sanders (15)

Medium (March 2, 2016): A Spotlight Delight: Journalism on the Screen, Past Present & Future

Tumblr (April 1, 2015): Brother Orange Needs Some Juice

Mashable (Oct. 31, 2014): 35 #HallowMEME costumes more intense than your Internet addiction (I went as potato salad)

Mashable (Oct. 31, 2014): 35 #HallowMEME costumes more intense than your Internet addiction (I went as potato salad)

Mashable (Sept. 18, 2012): 10 Twitter Header Images Done Right; I came in second, directly ahead of Ryan Seacrest

Mashable (Sept. 18, 2012): 10 Twitter Header Images Done Right; I came in second, directly ahead of Ryan Seacrest

My blog (Oct. 16, 2012): my contribution to the "Binders full of Women" meme; it amassed more than 2,000 notes on Tumblr in the week following Mitt Romney's comment at the Presidential Debate.

My blog (Oct. 16, 2012): my contribution to the "Binders full of Women" meme; it amassed more than 2,000 notes on Tumblr in the week following Mitt Romney's comment at the Presidential Debate.

NPR Fun Facts (retired): a Tumblr and Twitter feed for sharing the fascinating and random nuggets of trivia I heard on public radio